Inductive and Deductive Approaches to Qualitative Research and Analysis
January 11th, 2024
11:00 a.m. - 1:50 p.m. (EST)
Prof. Jo Crotty
Professor of Management and Director of Research and Knowledge Exchange, Edge Hill University
Dr. Jacob Obodai
Postdoctoral Research Fellow, Edge Hill University
In this workshop, Prof. Crotty and Dr. Obodai will walk participants through inductive and deductive approach to semi-structured interview practice and analysis. They will outline the difference between deductive and inductive approaches and walk participants step-by-step through the data collection and analysis processes.
Participants will have the opportunity to create their own data and analyse this within the workshop time; and share their experiences of doing so. We will discuss the limitations and benefits of both inductive and deductive approaches and of mixed methods approaches.
- What is inductive and deductive data analysis?
- How do we go about inductive and deductive analysis?
- Practical exercise
- Creating questions for semi-structured interviews
- Interview coding – the basics
- Coding inductively AND deductively
- In association with NVivo workshop led by Dr Obodai
Audience & Prerequisites
This workshop is designed as an accessible introduction. Preliminary knowledge of qualitative techniques are desired but not essential. Through this workshop, participants will gain an appreciation of the qualitative interview approach to research in the social sciences and receive useful insights into its advantages and disadvantages of inductive and deductive analysis, as well as the various paths available to acquire the necessary tools and the utility of such expertise.
Readings & Resources
Xu, W., & Zammit, K. (2020). Applying Thematic Analysis to Education: A Hybrid Approach to Interpreting Data in Practitioner Research. International Journal of Qualitative Methods, 19. https://doi.org/10.1177/1609406920918810
Introduction to semi-structured interview techniques including.
When to use a semi-structured approach
Open and closed questions
The difference between inductive and deductive coding
Your chance to put session 1 into practice.
You will design a short semi-structured questionnaire, which you will then code both inductively and deductively.
As a group we will discuss the benefits and drawbacks of each approach and have time to respond to any questions
Note: Please ensure that you have MS Teams OR Zoom installed on your computer, and you know how to use the ‘transcribe’ function.
This is practical and interactive session so please come ready to participate! It will be fun – we promise!