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Inductive and Deductive Approaches to Qualitative Research and Analysis

January 11th, 2024

11:00 a.m. - 1:50 p.m. (GMT-6)


Churchill A1


Prof. Jo Crotty

Professor of Management and Director of Research and Knowledge Exchange, Edge Hill University

Dr. Jacob Obodai

Postdoctoral Research Fellow, Edge Hill University

Find important conference information here (including the hotel map, link to the conference program, and links to the SPSA mobile app):

In this workshop, Prof. Crotty and Dr. Obodai will walk participants through inductive and deductive approach to semi-structured interview practice and analysis. They will outline the difference between deductive and inductive approaches and walk participants step-by-step through the data collection and analysis processes. 

Participants will have the opportunity to create their own data and analyse this within the workshop time; and share their experiences of doing so. We will discuss the limitations and benefits of both inductive and deductive approaches and of mixed methods approaches.

Please bring with you a laptop with MS Teams installed along with a notebook and pen. Please make sure to register in advance and look out for an email with other course materials prior to the workshop.


- What is inductive and deductive data analysis?

- How do we go about inductive and deductive analysis?

- Practical exercise

   - Creating questions for semi-structured interviews

   - Interview coding – the basics

   - Coding inductively AND deductively

- In association with NVivo workshop led by Dr Obodai

Audience & Prerequisites

This workshop is designed as an accessible introduction. Preliminary knowledge of qualitative techniques are desired but not essential. Through this workshop, participants will gain an appreciation of the qualitative interview approach to research in the social sciences and receive useful insights into its advantages and disadvantages of inductive and deductive analysis, as well as the various paths available to acquire the necessary tools and the utility of such expertise.

Readings & Resources

Xu, W., & Zammit, K. (2020). Applying Thematic Analysis to Education: A Hybrid Approach to Interpreting Data in Practitioner Research. International Journal of Qualitative Methods, 19.


Session 1.

Introduction to semi-structured interview techniques including.

  • When to use a semi-structured approach

  • Open and closed questions

  • Coding techniques

  • The difference between inductive and deductive coding

  • Practical exercise

Session 2.

Your chance to put session 1 into practice.

You will design a short semi-structured questionnaire, which you will then code both inductively and deductively.

As a group we will discuss the benefits and drawbacks of each approach and have time to respond to any questions

Note: Please ensure that you have MS Teams OR Zoom installed on your computer, and you know how to use the ‘transcribe’ function.

This is practical and interactive session so please come ready to participate! It will be fun – we promise!

Certificate Credits:


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